Financial planners advise that the best way to acquire more money is to make the most of what we already have – aka, don’t fritter away our money. The same can be said for writing. The simplest way to craft an interesting family history, or other piece of prose, is to make the most of the words in our language. There’s no need to send our readers to sleep when a simple word replacement or two can bring a sentence, a paragraph, a story to life. This webinar discusses the basic tools in our writing toolbox, the tools that were once monopolised by fiction writers but are now used by nonfiction writers to hook our readers.